What can be a “street team” ? A street team is a social group formed for the purpose of spreading the word about an actual musical artist or sporting event. This can be achieved by word of mouth, the internet, radio requests, or distributing promotional gadgets. Street teams can be powerful promotional tools.

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The first organized promotional street team, the Kiss Army, was formed in Terre Haute, Indiana, in 1975. But, the Army was soon taken over by Kiss themselves when they realized how much of an asset this kind of was for your band’s marketing.

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